ecaElvira C. Ablaza, MS Biology (Meritissimus)
President and CEO

Vi AblazaPRIMEX Founder, has been at the helm of the Company’s operations in the last 25 years, steering its evolution into the premier international consulting firm that it is today. Not only does she supervise PRIMEX‘s day-to-day operations, she also serves as Project Director for development projects where PRIMEX is the Lead Firm and takes on consulting assignments in fisheries, natural resources, and environment in the Philippines and the Asia-Pacific region. Read More




Guillermo L. Morales, AMBA, BS Business Economics
Director and Executive Vice President

Emong Morales is a senior institutional development and project management specialist with over 30 years of experience in the design and implementation of projects in the fisheries and natural resources sectors in the Philippines and Indonesia. His earlier years were spent in public service and culminated in his appointment as Director of Bureau of Fisheries and Aquatic Resources (BFAR), the youngest ever appointed to that post. Emong has been working in PRIMEX since 1998 – initially as Team Leader in PRIMEX’s first ADB loan-funded project in Indonesia, and later as Executive Vice President, a position he holds to this day. He was elected to the PRIMEX Board in mid-2012. Read More



Florante P. Magboo, MD, BS Zoology
Senior Vice President

Sonny Magboo is a  is a senior public health specialist and epidemiologist with over 20 years of experience in project management, policy review and formulation, health sector reform, monitoring and evaluation (M&E), information systems, health governance, drug management, and evaluation of public health programs in the Philippines and other countries in the Asia-Pacific region. He is currently on full detail to the USAID-funded Innovations and Multisectoral Partnerships to Achieve Control of Tuberculosis (IMPACT) Project as Monitoring and Performance Management Specialist. Read More



Engr. Estelita Y. Gutierrez, MBA, BSCE, BCSE
Senior Vice President

Baby Gutierrez is a registered civil and sanitary engineer, an accredited construction arbitrator, and a construction management specialist with close to four decades of experience in the planning, design, and management of various infrastructure development projects in the Philippines and abroad. She has worked with several large engineering firms including Trans-Asia Philippines, Asialand Development Corporation, DCCD Philippines, DMJM International and Development & Technology Consultants, Inc., and Filipinas Dravo Corporation (Fil-Dravo). She joined PRIMEX as Vice President for Technical Services and Project Operations in October 2012 after her retirement from Fil-Dravo. Read More


Leo R. Pura - Assistant Vice President

Leo R. Pura, MPH, BS Biology
Vice President for Technical Services

Leo Pura has been with PRIMEX for 16 years, starting as Policy Research Assistant in the USAID-funded Coastal Resource Management Project (CRMP). In 2002, he was assigned as Training and Documentation Specialist for the ADB/JBIC loan-funded Fisheries Resource Management Project (FRMP) of the Bureau of Fisheries and Aquatic Resources (BFAR), where he organized, supervised, and documented a large number of training courses conducted under the Project.

In February 2007, he was named Senior Manager for Technical Services and Business Development, and in June 2009, he was named Senior Manager for Project Management and Training, with primary responsibility of providing oversight for ongoing projects of the Company.  In 2013, he was appointed Assistant Vice President for Project Operations in recognition of his excellent performance and dedication to the job. Read More



Donald E. Loyloy, BSA Accountancy
Vice President for Finance and Administration

Donald Loyloy graduated with a degree in BS Accountancy from the Liceo de Cagayan in Cagayan de Oro in 1997. Since then, he has been handling general accounting, treasury, budgeting, procurement, and general project management responsibilities in several types of businesses – from pharmaceuticals to infrastructure development to management consulting, working with company managers and department heads in setting financial management systems, supervising staff in general accounting and cash management activities, executing capital-raising strategies to support a project’s maintenance and expansion, and overseeing the investment of funds. Mr. Loyloy started in PRIMEX as  Field Office Manager for the ADB-funded Decentralized Framework for Sustainable Natural Resources and Rural Infrastructure Management in 2011. In 2012, he joined the Company as Senior Manager for Finance and Administration and was promoted to Assistant Vice President in 2014 . Read More